I just realized that I never blogged about my rebranding experience or my brand new website/blog!  I’ll admit, the process was a long one… but it was TOTALLY worth it.  I mean, I LOVE my new website, my new blog, my new logo… the entire thing.  It turned out way better than I ever dreamed possible and I owe it all to my fabulous designer, Jen Olmstead.

We first started chatting about this project last fall 2015.   Jen is SUPER talented and has worked with a TON of rockstar wedding photographers… so when she agreed to work with little-old-me, I was pretty much shell-shocked.  I’m such a fan girl, so it was honestly a dream come true to have her work on my project.  We got to work in early June 2016 and by mid-October, everything was live!  Of course, that all happened in the midst of crazy-busy wedding season here in Charleston, so that’s why I never had the chance to blog about it.

Over the years, my brand + work has evolved and it wasn’t until I was pretty confident in my style that I was comfortable in working in Jen to rebrand and build a totally custom website + blog.  Knowing my style, my clients, and the types of weddings I want to continue shooting helped me SO MUCH with this project.  Every decision I made throughout the process was made with those things in mind… and the result is a brand and web presence that is so totally “me”!  I’m just beyond thrilled with the results!

From the beginning, I knew I wanted to stay within the same “coastal” color family with my branding – but I also wanted to introduce a pop of color to add a fun, playful, slightly preppy vibe to my brand.  Jen thought it might be a good idea to update my logo during this process and I was totally on board.  I mean, she could’ve told me to jump off of a bridge and I would’ve done it… I trusted her COMPLETELY with my vision.  After several different logo concepts, we landed on “the one”… and it was perfection!  Jen was inspired by the iron gates of Charleston, along with the tradition of monograms down here in the South.  I absolutely love it because it feels high-end, timeless, elegant… exactly what I was going for in terms of a new logo + brand.

When it came to my website + blog, I knew I wanted to move from a page-based website design to a more responsive, scrolling website design.  While I absolutely LOVED my old website, I knew Jen could take that inspiration and create something a little more modern + updated for my clients.  My new website and blog is simply gorgeous and so functional, which was really important to me.  Having a strong web presence is so important when you live in a popular destination wedding location like Charleston.  I wanted to make sure that my website + blog were recognizable + memorable… and I think we totally accomplished that!

Here are some screenshots of my new website + blog… it’s everything I wanted and even more than I could’ve imagined.

Thank you a million times to Jen Olmstead – the most incredibly creative, patient + fabulous designer a girl could ask for.  Thank you to the team at Showit5 for all of the technical support throughout the implementation of this project.  And finally, a HUGE thank you to all of my clients over the past 4 years for inspiring me and helping me create a brand that I absolutely adore.  Cheers to an amazing 2017!!