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The Business of Wedding Photography: A Workshop Intensive

I’ve been brainstorming this workshop for YEARS and I finally decided to take the leap and make it happen this year!  HOLY MOLY!!  I’m so excited to announce my very first workshop intensive, The Business of Wedding Photography.

As the daughter of an entrepreneur, a business major with an MBA, and nearly 8 years of professional experience in Corporate America, my ability to understand the business side of wedding photography is one of my greatest strengths.  I built my own wedding photography business from the ground up and I want to help others by sharing everything I’ve learned along the way.

In my first year of business, I just barely missed the 6-figure income mark – and since then, I’ve consistently hit 6-figures annually – because, from the very beginning, I understood what it would take to build a financially successful business.  My understanding of business structure, expenses, pricing, and business systems has helped me stand out from the crowd and has helped me create a business that has sustained itself in a completely saturated market.  And now, I’m here to help you navigate the overwhelming world of pricing, profits, and expenses!

It’s way too easy to start a photography business.  Buy a nice camera, start a Facebook page, and voila… you’re in business!  Most photographers enter the market, thrive for a year or two because they are priced so low, but then ultimately fail because they never did the work to create a business plan that would carry them into years 4, 5, 6, and beyond. In the past 7+ years, I’ve seen SOOOOO many wedding photographers enter the market and, just as quickly, fade away. Why? Because they didn’t understand the business side of things.

If you want a business that will pay your bills, support you + your family, help you save for retirement, and allow you the freedom to enjoy the perks of working for yourself, you NEED to understand the business side of things. If you don’t know how to calculate your cost of goods, your cost of doing business, your expenses, your taxes… then you can’t price yourself for profit. And if you don’t price yourself for profit, you’ll be out of business quickly… like so many photographers before you.  Wouldn’t it be nice to lay the groundwork for a successful business from the very beginning?

This one-day in-person workshop will focus solely on business principles + practices.  No fluff – just all of the nitty gritty that you need to know to run a profitable business. This workshop is designed to help new photographers or really anyone who doesn’t have a strong background in business!  I know this is an area that a lot of creatives struggle with, so I’m really excited to share all of my business knowledge with others!

We will dive deep into business basics like licenses, insurance, contracts, sales tax, business structure, savings + reserves… all of the super important foundational aspects of your photography business. We’ll dig into pricing theory and I’ll help you figure out what you need to be charging in order for your business to survive.  We’ll talk about workflows, systems + procedures, and marketing. Lastly, I’ll offer an optional website and portfolio review for those who want some real, honest feedback on their work and web presence.

This workshop will take place on Saturday December 14, 2019 at my home in Charleston, SC… just in time for you to apply everything you learn for the new year!  In order to create an intimate learning environment, this workshop will only be open to 6 photographers… so if you’re seriously interested in attending, please be sure to reserve your seat ASAP.

The cost is $500, which includes the workshop + lunch.  There is an optional website + portfolio review available for $150.

For more information, please visit my education website here.  If you have any other questions, please feel free to email me.  I hope to see you in December!

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Haley + Will - bride & groom

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